Seafood sustainability is such a difficult topic because ultimately it boils down to the idea that we humans have the ability to determine the exact right level of seafood we can take from a complex and not always well understood ocean that will allow seafood populations to not only maintain, but to function more or less as if we were not harvesting seafood.

Wait, does that make sense at all? Is there really some magical line in the ocean that allows us to have our cake and eat it too? What about complex highly interdependent ecosystems? What do we use as a baseline? Do we use historical abundance or recent abundance? How does the harvesting of one species like herring impact the health and abundance of other species that depend on it?

The "truth" if there is one is that sustainability is a "best guess" when it comes to seafood. If you Google "Sustainable Seafood" you'll find a number of species specific seafood buying guides. There is some value to these guides. Most folks that want to do the right thing don't necessarily want to spend their time reading some random blog about seafood sustainability and these guides can be a decent starting point for folks that want to do the right thing.

We think a better way to approach seafood is to have a set of principles.

But, to understand how seafood cards can get things wrong, we have to gain an understanding of how fisheries are determined to be sustainable. Usually this has to do with many sceintific assesments, but the two biggies are TAC (Total Allowable Catch) and MSY (Maximum Sustainable Yield).

TAC is a hard number that defines how much fish fishermen can catch. It is based on fish population assessments and is supposed to be scientifically vetted. MSY is a bit harder to understand, but it is essentially the amount of fish that can consitstently be taken from a population of a single species that will allow the population to maintain over the long term. In simple terms, it is usually around 30% of a "healthy" population of fish.

In some ways they define the same thing, however MSY is more like the speed limit, while the TAC is the actual speed that can get you a ticket. In other words, the numbers are not always the same and are subject to the discretion of the managers.

So, let's get back to sustainable. In effect the TAC defines what fisheries managers think is sustainable. Fishermen have little to no impact on this number. It is defined, determined and vetted by the Science and Statistical Comittee (SSC) of the New England Fisheries Management Council (NEFMC) and accepted or rejected by the NEFMC. So in effect, how much fishermen will catch - whether or not that fishing is sustainable - is determined by managers not fishermen.

So, how can sustainable seafood cards put things like Atlantic Cod on a list of sea foods to avoid when managers, vetted by the best available science, are saying that Cod are no longer overfished? This article is a great exploration of the complexities in particular concerning our local codfish.

So, in sum, managers/regulators are defining sustainable ideally based on science that determines a level of seafood that can be caught indefinitely. As a principle, its a good place to begin to approach sustainability. But if you are like me, you have a healthy skepticism of the ability of scientists and managers to know the ocean well enough to consistently and impartially determine the magical number of fish we can eat without any impact. It just sounds silly to me and reminds me of one of my old friends' skepticism of another magical animal.

CAFC Meet and Greet and Sustainability

It was great to see folks come out for the CAFC Meet and Greet at the MIT last Thursday. The folks I was able to talk to had some very interesting questions and observations of the program. It seemed pretty consistent that everyone loved the seafood.

There were several god questions raised about sustainability, and I've had a few emails about that as well. Seafood sustainability, in my view, is not a black and white issue for the very simple reason that we do not and cannot control all the variables that determine if our harvest of a given species will result in the long term decline or health of that species.

For wild seafood in particular, we are dealing with some many unknowns that scientific population plotting has been spotty at best. That is not to say that the science of fishing is not improving and that it is not a valuable part of the sustainability debate. Rather, ocean currents, global warming, eco-system imbalances, ocean acidification and hosts of other complex issues intertwine making it hard to predict seafood abundance. It is a bit like predicting the weather.

A good recent example of this is that National Marine Fisheries scientists said that pollack abundance was low last year. Well it turns out they were wrong. 600% wrong.

So, before we talk about sustainability, I hope we can agree that we are talking about a moving target. In many ways I find it more useful to ask if we are moving towards sustainability or away from it. In the coming weeks, I'll talk about how and why we feel that CAFC (and other CSFs) is moving the catching of seafood toward greater sustainability.

Feel free to chime in in the comments and air out your thoughts/concerns about sustainability. Next week I'll tackle the issue of sustainability in terms of the seafood cards that treat seafood like a traffic light.

Is "Rationalizing" rational?...and Blackback Flounder talk...

Imagine for a minute that on St Patty’s Day a Leprechaun came up to you and offered you this choice: You can have a job which pays you a decent if unspectacular wage, but that job is among the most dangerous in the country, will require constant hard work and is among the most heavily regulated industries in the country. Or you can make 75% of the wage of the previous job but you don’t have to do anything, you are free to take up other jobs and there is little to no risk you will ever lose the job.

Most sane folks would choose the second job. The first job is of course being a commercial fisherman. The second job is also being a commercial fisherman – except you don’t fish. It may seem absurd but that is quite literally the choice regulators have crafted – intentionally or unintentionally – under the sector management system.

Under sectors, permit holders are allocated quota – whether they fish or not – which they can then lease to other fishermen. So in effect fishermen are being given life annuities when they are allocated quota.

The surprising thing is that most of the fishermen who have been given this choice have chosen to continue fishing. It is not surprising since most of them have been through the lean years and have stuck with it despite years of increasing regulations, onerous enforcement, not to mention lean fishing.

The fact remains however that in every single fishery that has been "rationalized" there ha been considerable consolidation. (I have no idea how the word "rationalized" applies here, but it is the common lingo for a fishery that is converted to an individual quota system with a fixed catch - e.g. you catch the fish you are allocated then you are shut down for the year. Rational?) Consolidation in other fisheries has followed the same path with an accumulation of permits and leased allocations among a few large players who can reap profits from economies of scale.

Economically, it all seems to make sense - until you see the loss of jobs, loss of communities, impact to the environment that goes along with "rationalization". As fisherman Mike Love of Portland, ME testified last week at the groundfish subcommittee hearing of the NEFMC, "Once the fleet is consolidated, there wont be any more fishermen at these meetings, you'll have lobbyists."

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I'd also like to share some food talk/seafood love in this space. Last week I received Blackback Flounder, also known as Winter Flounder in my share. The fish was so fresh it was still in rigor mortise, which usually means it is less than 24 hours dead, usually quite a bit less than that. The fish smelled very clean with the scent of the ocean and no "fishiness" whatsoever.

I mentioned this to Steve T at CAFC and he told me that one of the flounder from that batch started flopping around when they went to bag it at Turner's so they threw it into the lobster tank. I guess that didn't last too long or well for the flounder, but it attests to the freshness of the fish we get.

My first standby recipe for thin fillets is usually just to saute the fillets in browned butter, a la Sole Meunier. I find this works great on our local Sole (aka Witch Flounder) as well as Yellowtail Flounder (which are my favorite CAFC seafood.) I served the flounder over a bed of Kale sauteed with garlic, onions and olive oil with some flavored salt someone brought back from France for me, which says something like "Vianses Poissons" which according to my high school French means "Meat Fish". Its an amazing salt blend that makes any seafood sparkle.

I've never been a huge fan of Blackbacks for two reasons. One is that they sometimes taste dirty or muddy, especially in the spring. The other is that they can sometimes have a mushy texture. In the case of the browned butter the fillets were tasty, but the texture was not great.

So for my second attempt I made Baked Flounder with Tomato Caper Sauce. Its not unlike the recipe that was sent out in the reminder email. It came out great and is super easy to do. I skipped the anise/fennel because you either like fennel or you hate it. I hate it. I also laid the fillets flat so they would cook more quickly.

They cool thing about this recipe is that the texture problem was solved. The flounder blended so well with the tomato and the bread crumbs gave it just a touch of crunch. Sorry forgot to take pics as I was starving.

What have you been doing with your fish? Take some pics and we'll post your recipe/story/adventure.

Thanks for reading!

The more things change...

There is a decent chance that some things will change in the coming year for fisheries management. At the very least we know that there will be some turnover in the NEFMC (New England Fisheries Mnagement Council) as several positions on the council including Chairman John Popallardo's hit their term limits. We also know that the lawsuit filed by the citites of Gloucester and New Bedford and joined by the Commonwealth of Massachusetts against the federal government and the Cape Cod Hook Fishermen's Association will be heard this week.

Both of these things could shake up the current state of management...or they could just be more of the same.

Commercial fishing is one of the most heavily regulated industries in America. And, in my opinion one of the best examples of bad management leading to bad outcomes. One can make the case that the overfishing that is the crux of the problem for fishers and regulators is the direct result of management decisions to encourage fishing after the introduction of the EEZ. Low cost loans were given to fishermen to encourage them to replace the international factory boat fleet that was decimating our local waters. So they bought bigger better boats and caught all the fish.

Are we bound for a repeat? Current regulations have created an essentially unregulated commodities market for fish quota. In effect, an investor could come in and buy up all of the rights to fish. In fact this may be happening already. Since there is no regulation, it is impossible to know. Its a bit ironic given that fishermen face a web of regulations on a day to day basis in order to go fishing. Here is one firsthand account of what fishermen face. (There is some spicy language in that blog, so fair warning.)

There is an alternative, and there is a growing chorus from fishermen up and down the coast that the fundamental composition of the fleet is at stake. I've heard from fishermen from Maine to New York who were given such low allocations of fish that they cannot make a living. Leasing quota is possible, but also means that you make very little to no money.

For example, the current price for Cod quota is around $1.50 per pound. The ex-vessel prices for cod (the price fishermen get at the dock for their catch) varies between $2-$3. So fishermen who lease quota receive roughly half of what they do if they fish un-leased quota.

Meanwhile, the lessor of quota gets $1.50 a pound to do nothing, and benefits from a quota constrained market that has kept fish and quota prices high. The only vessels that can actually make money on leased quota are the larger vessels as their leasing costs are a smaller portion of their overall costs. In effect, yet another perverse regulatory incentive that favors the large vessels and the well capitalized at the expense of the smaller vessels.

There is a place for large vessels, but there should also be a place for the smaller vessels as well. Are we seeing the last of the dayboat fleet? Could be...unless something changes...

A new season dawns...

Welcome to yet another season of Cape Ann Fresh Catch. Part of our mission at Cape Ann Fresh Catch is to make sure that you are not only getting the freshest possible sustainable seafood, but also that we try to help explain some of the complex issues that make seafood, sustainability etc., such difficult topics.

This year has been a challenging one for fishermen in many ways. An entirely new system of rules was put in place last May called "catch shares". The system has, as expected, resulted in consolidation among the fleet. The unfortunate part of consolidation is that it is tending to favor the larger boats at the expense of the smaller day boats and the community based fishermen. In other words, the big boats are buying up all the quota and the little guys are still struggling. All this despite news that most of the stocks of groundfish are rebuilt.

Once again this May quota's will be given out, and fishermen will begin a new "fishing year." As if fishing were not hard enough, many fishermen are nearly out of quota, while it seems that others are holding on to quota to get a better price at the end of the fishing year. This has led to variability in landings, which some days very nearly no fish is landed in Gloucester.

So, it will be an interesting year as fishermen anticipate new higher quotas. Meanwhile, we'll be doing our best to continue to bring you the freshest seafood anywhere!

If you've been following this blog and are interested in more about some new thinking in fish science, there is a great interview with Ted Ames of the Penobscot East Resource Center about the connection between alewife runs in Maine rivers and the lack of ground fish in coastal Maine.

The tide is always rising for NOAA press release

If you hang around fisheries long enough, you'll hear some pretty absurd things. One of the more absurd and obtuse things I've read recently is this press release from NOAA. Take the following quote as an example:

“Rebuilding economically valuable fisheries goes hand-in-hand with protecting fishing jobs and supporting coastal communities,” Secretary of Commerce Gary Locke said.

and

“This is another instance of our continuing effort to use whatever flexibility is available to us to protect fishing jobs and the long-term vitality of local fishing communities as we continue rebuilding the valuable groundfish stocks in the Northeast,” said Eric Schwaab, assistant NOAA administrator for NOAA’s Fisheries Service.

Sorry, but NOAA has done little to nothing to protect fishery jobs and they have had ample opportunity to do so. In fact they have publicly said they want to consolidate the fishery.

In this case they are allowing an increase in the Yellowtail Flounder Catch and saying they are doing it to preserve fishing communities. The sheer hypocrisy of these statements leads me to believe that they actually think people are stupid. When they talk amongst themselves, they are saying quite a different thing.

It would in fact be nice if NOAA could get behind efforts to ensure a diverse fleet and sustainable fisheries. One might think it would be an obvious choice to help create more jobs rather than eliminate them. One might think it would make sense to have a fleet that can provide higher quality product (like the fish we get at CAFC) while preserving and even creating fishing industry jobs.

But what if your aim is not really to protect fishing communities and a diverse fleet, but rather to create investment opportunities for the big wigs?

I can say however that there are folks working hard to actually preserve a diverse fleet and fishing communities. CAFC's Angela Sanfilippo has worked tirelessly for decades to support, protect and ensure the safety of the New England fleet.

Currently, NAMA (Northwest Atlantic Marine Alliance) is pushing hard for new rules that will place restrictions on the rapid consolidation of fishing rights. It is an uphill battle. Those who have much to gain from a consolidated fleet are working around the clock to stave off any restrictions on their ability to buy up fishing rights.

If you have any interest at all in preserving a diverse fleet, now is a great time to speak up. You can let the decision makers at NOAA/NMFS/NEFMC acronymville that you care about a diverse fleet by doing a video testimony, submitting a written testimony or testifying in person at the next NEFMC meeting. If you would like to testify, please contact me and I will help you through the sometimes confusing process of getting NOAA to listen to real people.

Marine Spatial Planning

Last week, I mentioned that the idea of Marine Spatial Planning (MSP) is becoming the next big thing in fisheries management. At the most basic level the idea is akin to zoning laws on land.

The ocean, of course exists in three dimensions and many of the creatures in the ocean migrate from and through zones. However, the idea is that by taking what we know about the ocean we can make plans that will balance the desires to maintain and improve the ocean environment, extract resources from the ocean etc.

A frequent example used to explain how the concept works is the recent change to the shipping lanes approaching Boston Harbor to protect marine mammals, specifically whales, and in this case even more specifically, the North Atlantic Right Whale which is an endangered species. You can see from the image below how moving the channel can reduce the likelihood of a ship striking a whale.

In the image above (Example of the Potential Benefits of CMSP: Stellwagen Bank National Marine Sanctuary (Photo Courtesy NOAA)) the dots represent Right Whales and the colors represent baleen whale densities.

Another example that can help explain MSP is how the Lobster Fishery is managed in Maine, where regional councils of fishermen set the rules for their "area". In this case they are managing a single species in a specific area as opposed to an entire eco-system, but the idea is the similar. In the case of the Maine lobster fishery, it is and has been one of the few examples of a prolific fishery that fishermen voluntarily chose restrictions to their catch to ensure the species would be around for future generations.

Some people argue that catch shares serve the same purpose in that giving fishermen a share of the fishery will encourage stewardship over the resource. However, the reality is that fishermen become stewards of the economic value of their share rather than stewards of the resource itself. They only have incentive to care about the resource when it would negatively affect the value of their share. Think of it like the difference between leasing a car and owning a car.

In general MSP does have a lot of potential as a means to deal with the ocean resources and competing interests, and the science to effectively do it is improving all the time. I always suggest reading some of Ted Ames' work on gaddiform populations in the Eastern Gulf of Maine as a way to understand how fish can fit into manageable areas.

Other News and Notes
I think it is about time to blow the lid off the cooking pot here at Cape Ann Fresh Catch blog. We started this blog because we want our members to be informed. Initially we felt that there were so many critical things happening in fisheries issues that we had a responsibility to inform and maybe educate a bit along the way.

However, most every time I talk to CAFCatchers (thats the new name I am giving to members, ) all we ever talk about is cooking fish and fish recipes. To that end, I would like to offer that anyone who would like to contribute an article, recipe, fish experience with the blog should please get in touch.

I am also in the process of trying to line up some guest columnists who can provide different takes on all things seafood.

Last but not least, remember to sign up for the spring season, and make sure to tell folks about CAFC!

Last week a reader asked me what I thought about the Obama administrations Ocean Policy Task Force. The task force was created to:

"strengthen(s) ocean governance and coordination, establishes guiding principles for ocean management, and adopts a flexible framework for effective coastal and marine spatial planning to address conservation, economic activity, user conflict, and sustainable use of the ocean, our coasts and the Great Lakes."

Sounds good in principle. One of the common themes of failed regulation and management is that it tends to be reactive. We've seen this time and again with the NEFMC, which only tends to deal with issues after they are already a problem. And even then it can be argued that the NEFMC has failed to do much of anything that includes any kind of vision for how the coastal fishery can and should operate. For example, they could strive to become a model fishery that is sustainable, delivers the highest quality product and preserves jobs and coastal communities. But they dont.

So, on the heels of Massachusetts own spatial planning effort, it looks like the federal government is endorsing the concept of "marine spatial planning". Marine spatial planning is somewhat similar to zoning laws on land. The idea is to manage competing or in some cases conflicting interests. Well done, zoning can enhance the utility of a given space. And of course, there are often problems with bad zoning.

So, to start with, it seems that any attempt to get out in front of these issues with a long term plan and vision for our oceans is a step in the right direction. And, it seems that the first and foremost concern is protecting the environment, which as an oceans objective is certainly admirable. However it remains to be seen what this means specifically for fisheries. NAMA has long advocated for eco-system based management/marine spatial planning and area based management, which are all essentially different flavors of ice cream in the same cone.

Marine Spatial Planning (MSP) is a big topic however and one that cannot be covered in one single blog post, however it is an important topic and so next week I'll delve into more detail about and what effect it might have on ocean management.

Dont forget to sign up for the spring season!

A Day in the Life

Saving me the effort of typing it all up myself, South Coast today has an article on the recent history of fisheries management. It's a decent summary of what has happened and what has not happened, but I do think it fails to capture exactly what is going on on the docks. There is still a high degree of uncertainty for fishermen as the fishing year draws to a close. Recently several large quota holders expressed support for Catch Shares, while small owner-operators continue to struggle. Additionally smaller ports are losing out. According to data assembled by Aaron Dority from the Penobscot East Resource Center,

"...between 2009 and 2010, we’ve seen a shift in the types of vessels landing fish, and where those fish are landed. While we all acknowledge that new ACL’s needed to reduce catch across the board, small boats (under 50’) have experienced a far greater catch reduction (47% reduction of landings compared to 2009, as of Nov 30), while landings for boats over 50’ have increased 8%. Similarly, where those fish are being landed has changed. Maine (outside of Portland) is down 50% - I’m sure that much of that reduction is reflected in Port Clyde. New Hampshire landings are similarly down 50%."

This article, by Richard Gaines of the Gloucester Daily Times, talks in more detail about the lawsuit by the cities of New Bedford and Gloucester against NOAA, which the Commonwealth of Massachusetts is trying to join. Curiously, a side note of this lawsuit is the Conservation Law Foundation's opposition to the Commonwealth joining the suit as well as opposing 'discovery' of emails between CLF and NOAA/NMFS. If one were a conspiracy theorist, one might wonder what they have to hide?

Well, some people think wind power is the driving force behind the desire to consolidate the fishing industry. One might think that fishing and wind turbines could co-exist. In Ireland there is a wind farm and you can walk and bike right around and between the turbines and listen to the sounds much like reams of paper being ripped apart as the blades slice through the air well overhead. Are we really the kind of country that can't find a way to balance competing needs?

Lastly, as the Coast Guard issues a frost warning this morning, one might keep in mind that fishing in New England in the winter is a hard way to make a living. I've been on boats in icing conditions, and its really amazing just how quickly a vessel can get covered in ice. One night returning from the North River in Scituate around this time of year on a small tugboat, an unexpected shift in the wind brought heavy increasing seas and heavy icing. The vessel quickly lost its smooth running style and started fighting the waves. We lost visibillity completely to the ice, and going up front to clear ice was out of the question as the seas mounted to 8-10 feet.

The vessel, a Duffy 31
quickly lost its smooth running characteristics and started heaving and lumbering through the waves. My mate on board and I struggled to make it to the lee of Nahant where the seas calmed enough that we could properly assess the icing. We were able to clear some ice, but with the wind NNE shifting to N then NNW, we were soon in calm seas on our way back to Salem Harbor. We'd taken such a beating it took several strong drinks to get the chill out of our bones. Nearly a month later my mate was still complaining that his knees hurt from the pounding we took that night.

As you enjoy your fish this week, spare a thought for the men and women who put their lives at risk to do the job they love to bring us the seafood we love. Enjoy and stay warm!

A recent spate of news about the state of our fisheries left me feeling genuinely conflicted. At first reading the headline:

Has overfishing ended? Top US scientist says yes

I was ecstatic. Finally the mainstream press is reporting what we have been hearing on the docks for a while now from fishermen. As our friend, Gloucester fisherman Joe Orlando says, "The story here is one of a success. We've rebuilt the stocks. But no one wants to hear about it." Now it would seem that the story is starting to emerge.

Yet as I read further I began to have mixed feelings. If the stocks are coming back, why are we still eliminating fishing jobs? If the stocks are healthy, why are the people that fish them still suffering? In the article there is a quote from Pete Shelley of the Conservation Law Foundation,

Peter Shelley, senior counsel of the Conservation Law Foundation, an environmental group, said the industry's problems are rooted in years of overfishing, especially during the 1980s, not regulation.

"It was a bubble," he said. "Fishermen were living in a bit of a fantasy world at that point, and it wasn't something you could sustain."

I could not disagree more with Mr. Shelley. Yes fishermen caught too many fish, that much we all know. But to suggest that it was fishermen living in a fantasy land of greed and plenty denies the real world economic and regulatory issues that led to the overfishing. It is a fact that regulations encouraged the growth of the fleet that resulted in overfishing.

The sad part is that now that there are supposed to be healthy stocks of fish, regulators are forcing policies designed to consolidate the fleet and eliminate jobs. The reality is that the shape and size of the fleet is a direct result of regulations and for some reason fisheries regulators are trying to consolidate the fleet at the expense of coastal communities and community based fishermen.

A second spate of news covered the rejection by the federal government of a request for emergency action to increase fishing quotas. It is not surprising that the request for emergency action was turned down. It would have in effect been admitting that the new regulatory scheme of catch shares is not working and that the science it is based on is not valid.

I am sorry to say that in all of this news, there is the conspicuous absence of any kind of discussion for a better, safer, greener, more sustainable fleet. The pieces are in place, you have recovered stocks, a still fairly diverse fleet (though that is changing rapidly) and an opportunity to build a success story in a fishery that many have left for dead ten years ago. The hard work is done, but perhaps the most difficult work remains.

Understanding Ecosystems from a Fisherman's Perspective

One of the great things about a Community Supported Fishery is how it connects people to the local eco-system. For most of us that live along or near the coast our connection to the ocean is going to the beach in the summer, or maybe boating. But these activities can only give us a glimpse of the ocean eco-system. Fishermen have a unique perspective of the ocean from their constant presence on it and their working in it.

One of the things you often hear from fishermen is about imbalances in the ecosystem. A recent article in my hometown newspaper is a great example of a fisherman's perspective.

“Twenty years ago, it was hard to find and catch a striped bass,” Michaud said. “Now, thanks to regulations, we have seen a massive explosion of these predators who arrive when the new crop of lobsters start to arrive in July.”

In the summer, the lobstermen used to be able to provide lovely soft-shell lobsters, but now the striped bass get them all. The bass, which can reach 4 feet in length, can eat their weight in lobsters every day and travel under the lobster boats, so when the shorts get thrown back into the water, they never make it to the bottom.

The other protected predators are dogfish or small sharks, a good-tasting fish, but now there are billions of them, leading Michaud to believe they are the predominant species in Massachusetts Bay. The problem with dogfish is that they eat everything: cod, lobster, even themselves.

Predation is a problem out of control, Michaud claimed.

“You will hear people talk about over fishing, but I have always felt it’s under fishing,” he said. “We are not allowed to catch the predators."

In this case, there is a direct connection between regulations and an eco-system imbalance. This is directly the result of single species management without consideration for how fish really behave as part of an integrated system. It sounds beyond obvious to say it, but fisheries regulators are reluctant to acknowledge that fish eat other fish, in addition to people eating fish!

Another point that strikes me from reading this article is that if we lose the fishermen who are part of our communities, we lose the connection to the eco-sysytem that fishermen provide. If a factory trawler comes and fishes an area, they have no connection to the community and consequently we lose our connection to the ocean. If we lose our communities connection to the ocean, will we care more or less about the health of the ocean? I suspect we will care less simply because we will know less.

One fisherman turned researcher is finding out some amazing truths about how ecosystems work. Ted Ames' research is painting a very clear picture of how we got to where we are, and more importantly how we can go forward with eco-system management to restore and enhance an enduring marine environment.

In the meantime, your support of a community supported Fishery is a great way to make sure there is support for small scale community based fishermen. Please encourage friends and seafood lovers to give it a try. We are always working hard to come up with more creative share plans, such as the Neptune's Choice share and the bi-weekly share. Let us know what works for you so we can better serve our seafood loving customers!